Derby’s strength that is also reflected to the prices comes from the continuous production since 1940, 45 years of experience in razor blade production, world standard blade technology and production processes, being the only razor blade producer brand in Turkey, global experience in 5 continents, high performance and quality, wide range of products and fair prices, and is moving this strength to a global level from Turkey. This approach is well perceived by the consumers as well. Derby as one of the leading razor blade brands, preferred by the consumers who are willing to have smooth close shave with fairly priced products, is rising.